#92: Leveraging Cloud-Enabled Collaboration for Smarter Traceability with Jim Bureau of Loftware Artwork

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#92: Leveraging Cloud-Enabled Collaboration for Smarter Traceability with Jim Bureau of Loftware

July 02, 2025 • Alcott Global • Season 1 • Episode 92

*Hosted by Andrei Palamariu*

I speak with Jim Bureau, Chief Executive Officer of Loftware, who’s tackling a massive but overlooked challenge in global logistics: product identification compliance and traceability. With 14,000 customers worldwide, Loftware bridges physical goods and digital data, turning fragmented supplier communications into instant, cloud-based collaboration. From combating $160B in annual counterfeiting losses to helping manufacturers save millions on relabeling, Jim reveals how cloud-native platforms, automation, and AI are rewriting supply chain standards.

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Leaders in Tech and Ecommerce