#78: In Supply Chain Design, Fun is Not Optional, Fun is Required

*Hosted by Andrei Palamariu*

I had a great conversation with Donald Hicks, CEO and Founder of Optilogic. He had such a wonderful career journey as a leader in his field. He shared in our conversation how a talk from a college student back when he was young inspired him to pursue a career as an Operations Research Systems Engineer. We also dived into his time with Llamasoft, buying a bar and finally starting Optilogic. 

Discover more details here.

Questions I asked:

• Can you share with us some of the milestones you had in your career so far?
• What is the significance of LLama in LLamasoft? And why did you choose the name Cosmic Frog?
• Can you give us an example where one of your clients applied the design thinking strategy and had a great outcome after?
•  If you could change one thing in the way supply chain professionals act or think, what would that one thing be? And why?

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